Benjamin Lord 本杰明

global marketer

 change is the only constant...

 

 
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I'm Benjamin, a curious and visionary marketer.

With a decade of experience building Fortune 500 companies through innovative and omnichannel strategies, I help brands zero-in on their audience, find their voice, and develop new ways to drive customer engagement and revenue growth.

My background gives me a unique view on shaping global brands: Raised in Asia and Africa, I cut my teeth in the business in Europe before moving to New York, where I've held domestic and international roles spanning over fifteen countries and multiple marketing disciplines.

I currently lead the global digital transformation and data-driven marketing efforts of NARS Cosmetics, a Shiseido Group brand.

 

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Insights

 
 
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PUBLICATIONS

Latest beauty tech signals industry makeover

WWD

Why fashion needs to get more artificial

WWD

Your style is a device - Literally

WWD

Koons x Snapchat is the ultimate AR story a brand could tell

Campaign Magazine

 

INDUSTRY COMMENTARY

Marketers must find AI's moral compass

WARC

How CK matched WeChat with outdoor ads to drive sales

The Drum

Cognitive marketing explained

ANA Magazine

Kinetic analyse les audiences numériques

BMF TV

 

PAST EXPERIENCE

 
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Awards

2018: DIGIDAY CONTENT MARKETING AWARDS JUDGE. VENTUREFUEL VISIONARY.

2017: CAMPAIGN ASIA AGENCY OF THE YEAR. WARC MEDIA AWARDS. DIGIDAY WORKLIFE AWARDS. GLOSSY AWARDS. THE DRUM AWARDS. SHANGHAI ADVERTISING ASSOCIATION AWARDS. 

2016: SHOPPER EFFIE AWARDS. ADWEEK PLAN OF THE YEAR. RETAIL LEADER BEST PRACTICE AWARDS. SABRE AWARDS. BIZBASH INNOVATORS.

2014: MEDIAPOST GLOBAL MEDIA AGENCY OF THE YEAR.

 
 
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Let's chat

If you've read me or heard me somewhere, and want to further exchange on a topic, I'd be delighted to continue the conversation. I'm always on the lookout for new ideas and influences.

If you are a startup or technology provider, and you are looking for a collaboration, it would be great to hear from you.

 

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