Benjamin Lord

global marketing and brand futurism

 
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I'm Benjamin, a curious and visionary marketer.

With a decade of experience building Fortune 500 companies through innovative, omnichannel strategies, I help brands zero-in on their audience, find their voice, and develop new ways to drive customer engagement and revenue growth.

My background gives me a unique view on shaping global brands: Raised in Asia and Africa, I cut my teeth in the business in Europe before moving to New York, where I've held domestic and international roles spanning over fifteen countries and multiple marketing disciplines.

I currently lead the global digital transformation and data-driven marketing efforts of NARS, a Shiseido brand.

publications ↓

 
 
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PUBLICATIONS

Latest beauty tech signals industry makeover

WWD

Why fashion needs to get more artificial

WWD

Marketers must find AI's moral compass

WARC

Koons x Snapchat is the ultimate AR story a brand could tell

Campaign Magazine

COMMENTARY

NARS puts its best face forward with AI

PYMNTS.com

How CK matched WeChat with outdoor ads to drive sales

The Drum

Kinetic analyse les audiences numériques

BMF TV

panelist ↓

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past brand experience ↓

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ACCOLADES

2018: #1 MOBILE COMMERCE EXPERIENCE BY L2 DIGITAL IQ INDEX 2018, DIGIDAY CONTENT MARKETING AWARDS JUDGE. VENTUREFUEL VISIONARY.

2017: CAMPAIGN ASIA AGENCY OF THE YEAR. WARC MEDIA AWARDS. DIGIDAY WORKLIFE AWARDS. GLOSSY AWARDS. THE DRUM AWARDS. SHANGHAI ADVERTISING ASSOCIATION AWARDS. 

2016: SHOPPER EFFIE AWARDS. ADWEEK PLAN OF THE YEAR. RETAIL LEADER BEST PRACTICE AWARDS. SABRE AWARDS. BIZBASH INNOVATORS.

2014: MEDIAPOST GLOBAL MEDIA AGENCY OF THE YEAR.

Let's chat

 
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If you've read me or heard me somewhere, and want to further exchange on a topic, I'd be delighted to continue the conversation. I'm always on the lookout for new ideas and influences.

If you are a startup or technology provider, and you are looking for a collaboration, it would be great to hear from you.

 

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