“Vision without action is a daydream.” — Japanese proverb
GLOBAL MARKETING EXECUTIVE
A consummate strategist with over a decade of experience, Benjamin Lord—or Benji for short—has spent his career leading the creation, integration and expansion of digital marketing innovation for brands such as LVMH, Nike, Unilever, L’Oréal, and more.
His seasoned background gives him a unique view on driving consumer engagement and revenue growth for global brands. Raised in Asia and Africa, he has cut his teeth in the business in Europe before moving to New York City. In 2018, he joined Shiseido, leading global omnichannel marketing, CRM and digital innovation at NARS Cosmetics.
A self-proclaimed “geek,” Benjamin has a knack for discovering the technologies that transform culture and commerce, from artificial intelligence and augmented reality, to connected-everything. Currently at NARS, he is developing ways to advance digital transformation, consumer personalization and loyalty, while using strategic insights to shape his vision.
speaker & presenter ↓
past experience ↓