Benjamin Lord
 
 
 
 
 
 
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GLOBAL MARKETING EXECUTIVE

A consummate strategist with over a decade of experience, Benjamin Lord—or Benji for short—has spent his career leading the creation, integration and expansion of digital marketing innovation for brands such as LVMH, Nike, Unilever, L’Oréal, and more.

His seasoned background gives him a unique view on driving consumer engagement and revenue growth for global brands. Raised in Asia and Africa, he has cut his teeth in the business in Europe before moving to New York City. In 2018, he joined Shiseido, leading global omnichannel marketing, CRM and digital innovation at NARS Cosmetics

A self-proclaimed “geek,” Benjamin has a knack for discovering the technologies that transform culture and commerce, from artificial intelligence and augmented reality, to connected-everything. Currently at NARS, he is developing ways to advance digital transformation, consumer personalization and loyalty, while using strategic insights to shape his vision.

 
 

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NARS’ Benjamin Lord on AI, CRM, and Asia

Adweek

How NARS blends beauty technology and artistry

WWD

NARS puts its best face forward with AI

PYMNTS.com

Why fashion needs to get more artificial

WWD

Latest beauty tech signals industry makeover

WWD

Marketers must find AI's moral compass

WARC

What Koons AR event means for brands

Campaign Magazine

Snapchat and social’s impact on retail (FR)

BMF TV

speaker & presenter ↓

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past experience ↓

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ACCOLADES

2019: BRANDWEEK INNOVATORS COUNCIL BY ADWEEK.

2018: #1 MOBILE COMMERCE EXPERIENCE BY L2 DIGITAL IQ INDEX 2018, DIGIDAY CONTENT MARKETING AWARDS JUDGE. VENTUREFUEL VISIONARY.

2017: CAMPAIGN ASIA AGENCY OF THE YEAR. WARC MEDIA AWARDS. DIGIDAY WORKLIFE AWARDS. GLOSSY AWARDS. THE DRUM AWARDS

2016: SHOPPER EFFIE AWARDS. ADWEEK MEDIA PLAN OF THE YEAR. SABRE AWARDS. BIZBASH INNOVATORS.

2014: MEDIAPOST GLOBAL MEDIA AGENCY OF THE YEAR.

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